/ Scale Model for the NEWEST 
Scale Model for the NEWEST

The NEWEST, 2006

The NEWEST presents itself as a new contemporary art museum. Viewed from the front, it appears to be a building that is inundated by visitors whose silhouettes can be seen moving about behind its LED screen-covered glass fašade.

A look behind the scene reveals the effect to be a choreographed deception: The NEWEST is not a real building but an oversized stage-set with moving dummies instead of visitors. There is no art; there are no galleries. The entire museum is nothing but a highly effective PR machine that is controlled by the "Museum Director."