The Museum Awareness Campaign

The Homeless Museum of Art Launches Publicity Stunt for Its Competitors

In the spring of 2008, HOMU will orchestrate a citywide Museum Awareness Campaign (MAC) to boost museum attendance in New York's major art institutions. Armed with a blackboard and chalk, Director Filip Noterdaeme will point wandering New Yorkers and tourists to the nearest museum and urge them to visit it. In addition, Noterdaeme will hand out flyers praising each museum's highlights (see below).

Noterdaeme says, "Our great museums suffer from low visibility and are threatened by oblivion. Despite their public relation efforts to attract new audiences, New York's museums are still a far cry from being accepted as a meaningful part of the city's cultural life. I urge all New Yorkers and New York visitors to overcome their natural skepticism towards museums and make an effort to frequent them. If you don't know how to find them, just ask me."

Guggenheim Museum
1071 Fifth Avenue (at 89th Street)
Upper East Side
Visit this original backdrop for "Men in Black" and other Hollywood blockbuster movies. Famous for its corkscrew design, the Guggenheim is family-friendly and offers free indoor parking for BMW drivers.

Neue Galerie
1048 Fifth Avenue (at 86th Street)
Upper East Side
The only museum where you can have your cake and eat it too, the Neue boasts foreign masterpieces and cakes named after them.

Metropolitan Museum of Art
1000 Fifth Avenue (at 82nd Street)
Upper East Side
Conveniently located on Central Park, you can't miss this epicenter of old-world glamour. Marvel at the flower arrangements in the Great Hall and check out the spectacular view from the roof garden. Free bag inspections.

Whitney Museum
945 Madison Avenue (between 74th and 75th Streets)
Upper East Side
Located on fashionable Madison Avenue, the Whitney is the perfect place for a stopover when you experience shopping fatigue. Famous for its Biennial that showcases art made by common people like you and me.

Frick Collection
1 East 70th Street (on Fifth Avenue)
Upper East Side
Feel like a million bucks strolling through this former mansion and start a Marxist revolution in the Garden Court.

Museum of Modern Art
11 West 53 Street (between Fifth and Sixth Avenues)
Simply the most expensive museum in the world! If you can't fork over $20 to get in, you can always buy an annual membership for only $75! MoMA offers stunning escalator rides and fine dining at the Modern, the museum's top-rated restaurant.

Morgan Library
225 Madison Avenue (at 36th Street)
Browse the Internet and sip a latte at this posh alternative to the Barnes & Nobles chain.

New Museum
235 Bowery (between Stanton and Rivington Streets)
Lower East Side
With its cutting-edge building on the Bowery, the New Museum welcomes everyone brave enough to venture into this formerly flophouse-and bum-infested downtown neighborhood. Mingle in front of supersized elevators, text everyone you know from the Wi-Fi museum café, and become one with the hipster crowd.

The Brooklyn Museum
200 Eastern Parkway
Prospect Heights, Brooklyn
The coolest place to buy a Louis Vuitton bag, the Brooklyn Museum draws Brooklynites with Manhattan attitudes.

22-25 Jackson Ave (at the intersection of 46th Ave)
Long Island City
Voted by TimeOut New York readers as the "Best Club" in 2005, this former public school-turned-museum is most famous for its "summer beach parties."